Sherry Willis

Skin Care

My Profile

I am the daughter of a Army veteran and civil servant who inherited my parents love of duty and service. For over twenty years, I have served as a law enforcement officer in the DC Metropolitan area and more recently,  I started Signal 4 Apothecary. As a small business owner, I have combined my commitment to serving and protecting with my passion for creating high quality, handcrafted soaps and skin and beard care products to enhance personal care routines. I feel my background offers a unique perspective as a small business owner, I understand the importance of trust, integrity, and quality and these values are reflected in every aspect of Signal 4 products.

I also believe that my experience as a  single parent to my two sons has prepared me for the unique challenges of operating a small business. As a single parent, I have overcame a lot, I learned to be flexible, adaptable and more importantly, creative; that creativity helps drive me to formulate and produce nourishing and conditioning products that smell great and feel fantastic.